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In principle, selling your coaching service to an executive is no different than selling it to any other person. However, there are some points that can make a lot of difference in the result, and you would better adapt your sale routine accordingly.

So first, what are the principles of sale?

a. Get close to your prospective client. Make introduction, build some conversation, a little trust.

b. Find out what is the prospective client’s challenge or problem, so that you can show him why your coaching service is the answer.

c. Sell benefits, not features.

d. Identify and overcome objections

c. Close the deal

Mistake Two: Selling Coaching

In all honesty, your prospective customers would gladly save the expense and do something else with their money rather then buy your services. So do not try to sell them coaching as a great big thing. They don’t care about coaching. They care about their problems being solved. Do not sell them a coaching process. Sell them a solution to their problem.

These kinds of coaching games can be enormously useful for professional development. In a group setting, coaching cards can foster quality interaction and cooperation among participants. They can also give people the opportunity to approach issues and dilemmas from many points of view, thus improving their problem-solving skills.

The insights gained through the use of coaching cards can be useful in a number of situations. For new or longstanding teams, card interpretation can illuminate others’ viewpoints, break the ice, and iron out difficulties. Using such cards can trigger insights during feedback processes, and help your organization define strategic goals and visions. They can be invaluable when you recruit and interview potential talent, and can be effective in sales training sessions. Even brainstorming sessions and staff meetings can be more productive when organizational coaching tools are employed.

g. Despite all the above, do not be overly intimidated. However successful the executive is, however many assistants and secretaries you had to pass, this is still a person. He has problems, he is looking for solutions, and he is susceptible to the right suggestions just like any other person

Resource Author Francisco Rodriguez Higueras
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Post from: Personal Development

How to Sell Your Coaching to an Executive? Executive Coaching Tips